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The world of VR and AR is one that is emerging, slowly interweaving itself amongst cultural conversations amid the zeitgeist. However, in the ways that brands and people consider the integration of technology in their everyday life, London-based tech firm M-XR (formerly Mimic-XR) has intently surveyed the arena and believes the industry has not hit peak maturation. Imploying their forward-thinking prowess, M-XR is using machine learning and 3D capture technology to import the real world into the...
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